Jersey deal promises green future

Greenstar expected to help Dynamo improve sustainability

HOU_stadium_Populous_exterior

Photo Credit: 
Populous

As the newest (and largest) sponsor of the Houston Dynamo,
Greenstar Recycling has already made a significant investment in the club.
Soon, though, fans can expect Greenstar to be putting its recycling bins where
its money is.

The Dynamo and Greenstar have already met to discuss ways to
incorporate recycling into all aspects of the team business. Dynamo Senior
Director of Operations Paul Byrne said initial meetings covered five key areas:
team office, current home venue, training facility, future home venue, and
grassroots event.

“It’s a matter of figuring out how we integrate recycling
programs into those elements,” Byrne said. “For instance, at the Houston Amateur Sports
Park
, we want to come up
with a program that will keep the complex sustainable by making sure to
properly dispose of all bottles, paper, and other waste.”

READ: Greenstar Recycling FAQ

Greenstar Recycling CEO Matt Delnick, himself a former
college soccer player, said he is looking forward to spreading the company’s
message and encouraging recycling, even in a state rarely lauded for
environmental efforts.

“We are very excited about taking recycling to every corner
of North America,” Delnick said. “For us to
partner in a sports arena, it’s a chance to reach a bit of a different
audience.”

The Dynamo expect to educate employees on recycling habits
in the team office and at events, hoping they will carry that message to the
fans. As part of the change, the club will enter Houston's Green Office Challenge.

“There’s now a need for our employees to be able to educate
other people about recycling,” Byrne said. “For events, we hope to have
Greenstar available to educate fans, and we also want to have containers at all
of our events.”

Probably the most extensive part of the increase in
recycling, however, is likely to come in the Dynamo’s new stadium, and it will
start well before Opening Day 2012.

“We definitely want to be recycling during our construction
process,” Byrne said. “Greenstar has had a relationship with Manhattan Construction
up in Dallas,
so they’ve worked together before, and that’s something we’re definitely going
to do. Once the stadium opens, there are a whole slew of things we can do, but
we haven’t narrowed things down yet.”

While purple recycling bins could become the norm on the
concourse at the new Dynamo stadium, the real color concerning both parties in
this combined effort is ‘green.’

“We’re excited about having the resources to educate our
fans about what they can recycle and how they can help,” Byrne said. “I guess
you could say we’ll be putting a little green in our orange.”