Houston Dynamo launches major social, digital media effort
Only five days away from the start of the 2013 regular season, the Houston Dynamo have formally announced the launch of a comprehensive social and digital media initiative.
This new effort will provide Dynamo fans with unprecedented access to the most expansive and in-depth production of club-related video content seen to date.
"I strongly believe that telling our story and connecting with people is the most important factor in our growth," says Dynamo president Chris Canetti. "We have great storylines, and because of this are taking significant proactive steps to share them. Social media provides a unique platform that will enable us to reach people like never before."
The club has formed a new, 10-person digital content team to manage and handle the video production of daily team news, feature stories, and game coverage.
The content will be hosted on a variety of sources, including the team's official website a newly re-launched and re-branded YouTube channel called Dynamo Vision, and a soon-to-be-launched Dynamo mobile app. Additionally, team news and information will be distributed through the team's Facebook and Twitter pages, as well as through its email database. These distribution channels offer an unlimited opportunity for the team to connect with people and generate impressions. Currently, the Dynamo have the potential of directly connecting with more than 250,000 people. That number is expected to grow significantly as the program develops.
Starting this week, the content will include a number of regularly-scheduled weekly features and programs for a destination viewing experience. The weekly schedule is as follows:
Monday Morning Outlook - Expert analysis of the team's next game with early news and opinions on current team developments.
Player Fun Facts - Interesting off-field thoughts and opinions from players
Canetti's Corner - A discussion of hot topics surrounding the club by team President Chris Canetti.
Kickin' it with... - A "get to know you" player feature
Captain's Cove - Perspective from Dynamo players on team happenings
Coach's Corner - A Q&A with Dominic Kinnear about the team's upcoming game
Friday Forecast - Expert analysis of that weekend's game with fresh news and opinions
Season Ticket Holder of the Match - Feature highlighting a serious Dynamo fan
Match Night Preview - Late-breaking pre-game update from the stadium
Halftime Interview - Player perspective at the half
Halftime Report - A live update from the field
Man of the Match - Interview with the game's top player
Post-game press conference - Live streaming of that day's post-game press conference from BBVA Compass Stadium
Player interviews - Post-game player perspective from the team locker room
This weekly staple content will be supplemented by coverage of relevant stories, such as breaking team news, special events, community initiatives, and other club developments.
"This content will not only serve our current hardcore fan base, but it will also help grow our team's following," added Canetti. "This internal initiative will compliment the increased exposure and content
derived from our new broadcast partnerships with CSN Houston, Gow Media, and Mega TV."
Fans attending matches at BBVA Compass Stadium can stop by the newly-added Dynamo Social Media Center on the stadium concourse to learn about the club's social media plans, participate in promotions, and receive gifts when signing up for the Dynamo app, following the Dynamo on Twitter, or liking the Dynamo on Facebook.