On Friday, February 26, Houston Dynamo sponsors arrived at the George R. Brown Convention Center for the inaugural Dynamo Sponsor Summit. The event provided an opportunity for sponsors to work together on maximizing brand and business initiatives with the Dynamo and to build relationship with other Dynamo sponsors.
"We want everyone to feel welcome and become part of professional soccer in Houston," Dynamo President / General Manager Oliver Luck said. "Dynamo is a word to describe someone who never fatigues; never gives up. The name is symbolic of Houston as an energetic, hard-working, and focused business-oriented city, and our sponsors definitely reflect that."
The Sponsor Summit featured presentations to increase sponsors' knowledge about brand visibility. Events and deadlines for 2010 were also laid out, and sponsors were encouraged to build mutually beneficial relationships.
Houston soccer personality Glenn Davis emceed the event, and Luck gave an opening speech that featured updates on stadium progress and the new training facility. Dynamo Senior Vice President Rocky Harris spoke on "Sponsor Marketing and the Power of Partnerships," examining various ways in which companies can flourish though partnerships. Other speakers included Amigo Energy CEO G.P. Manalac, who testified to the results he has seen since his company became the Dynamo's jersey sponsor in August 2007.
"The Sponsor Summit was successful because it allowed all Dynamo sponsors an opportunity for collaboration during this exciting 2010 soccer season," Manalac said. "Amigo not only forged partnerships, but also learned about the future goals and growth plans of the Dynamo organization in Houston."
At the closing of the Sponsorship Summit, several sponsors gave a short delivery about their companies and their relations with Dynamo thus far. Dynamo staff and, most importantly, Dynamo sponsors left the George R. Brown Convention Center with new networks and aspirations to maximize their brand for the 2010 season.
