BODYARMOR Sports Drink today announced a multi-year partnership with the Houston Dynamo, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
“With the impressive growth of Major League Soccer as a whole and seeing the impact of the Dynamo in the local Houston community, I couldn’t be more thrilled to see this partnership with BODYARMOR come to life, said James Harden, NBA Star and BODYARMOR investor. “As a leader in sports hydration, we are thrilled to provide better-for-you options to the Houston Dynamo’s world-class athletes both on and off the pitch.”
As part of the agreement, BODYARMOR Sports Drink will hydrate Houston Dynamo players on the sidelines at matches and training sessions, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. BODYARMOR and the Houston Dynamo will also join forces to host local community fan events, including game day Fan Fests, and support BODYARMOR’s youth initiative, which will provide local youth programs with sideline equipment, essential hydration needs and more.
“Aligning our club with a leading national brand like BODYARMOR through our mutual relationship with James Harden made this a perfect fit. Investments from strong and growing brands like BODYARMOR are another fantastic example of the continuing growth of our league and of our club, and we’re very appreciative of James for his hard work in helping create this opportunity,” said Dynamo President John Walker. “In addition to helping keep our Dynamo players at the top of their game, we are particularly excited about the opportunity to team with BODYARMOR to impact the youth soccer community throughout the city.”
As a minority investor in the Houston Dynamo and BODYARMOR, James played an integral role in making this partnership come to fruition.
In addition to the multi-year Houston Dynamo deal, BODYARMOR has also announced partnerships today with 18 additional MLS teams across the country. BODYARMOR was initially announced as “Official Sports Drink” of Major League Soccer in September 2019. It was the largest multi-year partnership in BODYARMOR history.
BODYARMOR’s partnerships with the Houston Dynamo and Major League Soccer comes at a pivotal time for the brand, as BODYARMOR’s growth continues to accelerate and challenge the market leaders. Now the #2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum at retail nationwide and just recently eclipsed $700 million in sales in 2019.
